Cardholder Experience in the Wake of Apple Card

Well, Apple has done it again. In true Apple fashion, the Cupertino firm has not necessarily invented anything new so much as redefined the standard in a space that we are all acutely familiar with – credit cards. Through their dedication to minimalism and an entirely mobile end to end process they seem to have completely altered consumer expectations as to what the credit card experience should be. And I think we can all expect an increasing demand for this type of experience as a result.


The ability to apply for a card in-app and be approved in minutes ...


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